The Campaign
- Wakefit has come up with yet another season of its Sleep Internship campaign and like every time, the prize money is a whopping 10L if you manage to sleep for 9 hours per day for 100 days.
- The previous 2 seasons have been a massive hit and this season is looking to repeat history.
The Thought Behind The Campaign
- The idea was to make Wakefit synonymous with sleep. Where there’s sleep, there’s Wakefit.
- The company positioned itself as a sleep solution brand rather than just another mattress manufacturer.
- In addition to this well-thought-out branding, a great SEO strategy has led the brand to become visible whenever there’s a mention of sleep on Google.
The Result
- At the time of the internship announcement, each year, the Wakefit search traffic jumps to 150%.
- The company is converting 30%-40% of these visitors.
- This surge in interest has led the company to add more products to its catalog and aims to position itself as a complete home solutions company.
The Agency Partner | Spring Marketing Capital
The marketing consultancy firm provides the push and the passion needed to elevate our partners onto bigger things in their brand journey, helping them become the brands of tomorrow. The agency partners with businesses at the right stage to create a role for the brand in the growth story. They work in an integrated manner with the founder and the marketing teams of our partners to help flesh out the core customer proposition and then co-create go-to-market strategies and launch campaigns, seamlessly and efficiently.
The Agency Team
Arun Iyer
Founder & Creative Partner
Sandeep Balan
Founding Partner & Branded Content Head
Connect with Sandeep on LinkedIn
The Brand Team
Prateek Malpani
Head of Brand Marketing
