It’s not what you sell that matters as much as how you sell it!
-Brian Halligan
There is a difference between having a good product/service and selling it, that difference is marketing.
Today, the meaning of marketing has evolved from TV and print advertisements to digital marketing; an online presence is a must if you want to sell your product to the right people at the right time.
This includes utilizing everything from digital marketing to PR, sales and much more.
But can you do all of this by yourself?
Among the pressure of a startup, hiring, coordinating, clients and managing relations, will you be able to establish a brand presence through marketing by yourself?
This is where Outsourcing digital marketing services comes in.
Let’s discover 10 ways in which outsourcing can help your brand presence;
1) Cost Efficiency
When you’re a startup carrying out marketing campaigns, you spend a large sum on different channels trying to reach as far as you can, but you never strategise or analyse it.
The best part about hiring a marketing agency is, rest be assured, your finances will not go for a run. It will only quantify your campaigns and provide you with better knowledge about your target audience.
Marketers are up to date with trends, know where to spend and how to spend and have tools which support and analyse their strategy.
This makes sure your financial resources are spent in the right direction, without wasting a single penny while also producing results.
2) Social Media Presence
If you’re not on social media, you’re living in a cave because the 21st century no longer hangs out at restaurants, they hang out on Facebook, Instagram, LinkedIn and Twitter.
An agency knows the nitty gritty of making your brand stand out from several others doing the same thing by establishing a social media presence.
Content is King but, Social Media is the channel which pushes that content for people to consume.
Thus, an agency not only creates a brand presence for you on these channels but also establishes you as a thought leader through blogs, carousels, guides, videos, webinars and more.
A social media presence makes your brand readily available and searchable for people looking for your services, thus generating leads too.
3) Actionable Results
Carrying out marketing campaigns or working on your social media presence will not make a difference if they are not backed by a result-oriented action plan.
Similarly, even if you provide the best product/service in the market, the results you desire will not happen unless you hire an agency which is the best at what they do.
You could either do it by your own for 1 year without results or within 6 months with results. The latter requires an experienced agency which has a record of actionable strategies which work.
4) Time Saving
Once your marketing and advertising needs are extended to an external source, except coordination you will have ample time in your hands.
As a brand, time is money, and you want to spend every minute trying to be better.
Conveniently enough, an agency carries out everything from strategy, planning, execution, analysis and review.
So, you can leave brand presence, visibility and marketing on them while you focus on subjects of greater importance.
5) Right Audience Targeting
The first step in devising a marketing strategy is to identify the target audience, however sometimes brands fail to do that, targeting anyone and everyone.
A marketing agency has the right resources to conduct a research and form a target audience, ones who will be interested in buying your product/service and listening to what you have to say.
This audience soon turns into prospects and then eventually customers, while passing through the different stages of a marketing funnel. An agency maximises efforts to bring your audience in this funnel.
6) Authentic Reviews
When an agency and not your internal team works on marketing campaigns, their opinions about your website, previous campaigns or anything which hinders the process of marketing will be unbiased.
Their sole aim is to achieve results powered by your goals and vision; their success is valued not by the number of changes you will have to bring to your brand but by the results achieved by those changes.
An internal team may have biased opinions to avoid any conflicts or arguments with difference of opinion.
When working with an agency, you can expect utmost honesty with an aim to improve the brand presence.
7) Latest Technology Access
With the advent and acceleration of digital marketing, there have been several innovations in tools which improve efficiency every step of the marketing process.
If you’re a brand doing marketing on its own, unless you have an expert professional, it can be very hard to differentiate between tools and which to invest in.
These tools are expensive, but the right one can prove to be quite fruitful in the long run. Agencies have extensive knowledge in this area because they use such tools on a day-to-day basis.
So, with an agency, you invest only in the best tools which drive results or help you analyse and improve your strategies.
8) Industry Trends & Updates
No one enjoys being outdated and to grab the attention of your target audience while keeping them engaged with your content, it’s necessary to be updated with the current trends.
While you may have a little knowledge about these trends, using them to guide your marketing campaigns is something professionals can easily do.
9) Professional skills and expertise
An agency with professionals who have exponential practical knowledge can boost your brand in a way which aligns with your business goals- be it brand awareness, generating leads, driving traffic or creating a community.
Each marketing strategy varies with the objectives and goals which make up the strategy.
The ability to do this adequately with an action plan is something a professional can carry out conveniently. You will gain professional opinion, analysis and the best feedback for your organisation’s efforts.
10) Knowledge
When you hire an agency, they involve you in every step of the way to maintain transparency. While you’re at it and observe different campaigns and the results they provide backed by the agency’s analysis reports, you will derive knowledge and learning.
This is because not only does an agency strategise, implement and analyse but identifies areas of improvement which will give you an idea about how you should approach marketing.
Wrapping it Up
Marketing has become competitive than ever because everyone wants to be at the top of the charts. This has mandated the involvement of a professional who can not only guide your strategy but give you necessary information along the way.
Outsourcing marketing services from an agency is the right thing to do because you can then focus your attention on business-related work and leave the marketing bit to them.
Save your time, cut your costs and get desirable results by hiring an agency or do it yourself.
The choice is yours!
If you’re looking to hire an agency which fits your needs, reach out to us.
