Vans: Empowering Women Skaters in ‘Always Pushing’


In the dynamic realm of skateboarding, Vans stands out as a pioneer in championing women skaters through their compelling initiative, ‘Always Pushing.’ This article delves into how Vans has become synonymous with empowerment, fostering a community where women skaters thrive.

History of Vans’ Commitment

Vans has a rich legacy of supporting skate culture since its inception in 1966. Over the years, the brand has continually evolved, embracing diversity and inclusivity. In 2015, Vans reaffirmed its dedication to women in skateboarding with the launch of ‘Girls Skate India,’ a groundbreaking campaign aimed at empowering female skaters in India.

Always Pushing: Empowering Women Through Action

‘Always Pushing’ is not just a slogan; it’s a philosophy ingrained in Vans’ DNA. Through this initiative, Vans provides platforms for women skaters to showcase their talents, amplifying their voices in a male-dominated industry. From hosting skateboarding events exclusively for women to sponsoring female athletes, Vans leads by example in fostering gender equality in skate culture.

Breaking Barriers: Women Shaping the Skateboarding Landscape

In a traditionally male-dominated sport, women skaters face numerous challenges. However, Vans is at the forefront of breaking down these barriers. By featuring female athletes in their marketing campaigns and collaborating with prominent women in the skateboarding community, Vans elevates the visibility of women skaters, inspiring a new generation to pursue their passion fearlessly.

Community Building: Creating a Supportive Network

One of Vans’ most significant contributions to women’s skateboarding is its focus on community building. Through initiatives like ‘Girls Skate Night’ and ‘Women’s Skate Jam,’ Vans fosters a supportive environment where women skaters can connect, share experiences, and mentor one another. This sense of camaraderie strengthens the fabric of the skateboarding community, empowering women to push boundaries both on and off the board.

The Impact of Representation

Representation matters, especially in sports. By featuring diverse female skaters in their marketing materials and product lines, Vans sends a powerful message of inclusivity and acceptance. This visibility not only validates women’s contributions to skate culture but also inspires others to pursue their dreams, regardless of gender.


In conclusion, Vans’ ‘Always Pushing’ initiative exemplifies a commitment to empowering women skaters worldwide. Through community-building efforts, support for female athletes, and inclusive marketing campaigns, Vans continues to redefine the skateboarding landscape, making it more accessible and welcoming for everyone.

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